Emergent properties and built-in distribution make AI more like biology than systems design. The TAM of the App Store in 2009 was limited to the six million iPhones in the world. Today, if you build for OpenAI’s Apps SDK, you can instantly reach up to 850 million people. Combining that rapid diffusion with the emergent properties of LLMs means there are too many opportunities for a central decision-maker. Instead, individuals can max out their creativity and discover product capabilities.