AI disruption is making some fundamental truths surface - not because they are new, but because the introduction of new paradigms prompts us to rethink things. It is an invitation to question common narratives and established processes. A prominent example is the importance of taste and design in business. The advantage of great branding has long been demonstrated in the market, yet has previously been dismissed under the pretense that objective product features and capabilities mattered more. Great design is a powerful communicator and value creation medium. It expresses what words can rarely compensate for. It informs how we understand, use, and value things. It has always been important, and will continue to be important. It is a good reminder that we should not need paradigm shifts to question and surface truths. It is also a good reminder that value creation is not just objective and tangible - there is an immense opportunity for value to be created psychologically, with strategic framing, great branding, and visual design.

Compute is the scarcest resource in AI, and demand keeps growing. On the OpenAI Podcast, our CFO Sarah Friar and Khosla Ventures founder @vkhosla talk to host @AndrewMayne about the demand for compute and how we get the benefits of AI to more people.

In the latest OpenAI Podcast I talk to @SarahjaneFriar (OpenAI CFO) and the legendary @vkhosla about the AI industry. Sarah explains compute and revenue (OAI's revenue has 3x'd each year) and Vinod has an insightful way to spot a bubble: API calls. Are they going up or down?