3 jaar geleden leek het misschien dat de kans met AI en verhalen was om films efficiënter en goedkoper te maken. Maar dat was niet de echte toekomst: fotografie ging niet over het maken van goedkopere schilderijen; cinema ging niet over het maken van goedkopere toneelstukken. Eigenlijk was het 2 jaar geleden al duidelijk dat dit een nieuw medium was - een bewust medium dat intelligent is op zichzelf, een van nature interactief medium, een speelbaar medium dat gepersonaliseerd en remixbaar is. En er is meer te ontdekken. Wetende dat dit een nieuw medium was, concentreerden we ons op simulatie, het tot leven brengen van personages, ze een thuis geven, AIs hun eigen verhalen laten vertellen - niet graphics. Concurreren op graphics om goedkopere VFX-shots en goedkopere films te maken, is, terugkijkend, een afleiding geweest. Inderdaad, er is meer geld uitgegeven aan het verstoren van de VFX-industrie dan de omvang van de VFX-industrie - de markt kan niet in de buurt komen van het aantal AIVFX-startups dat is opgekomen. Als je een AI-video-startup runt en steeds meer uitgeeft voor betere graphics voor VFX- en advertentieprofessionals, stap dan even terug en kijk naar dit medium - het is niet zomaar een onderdeel van een filmproductieproces. Je kunt dit ding niet gewoon in de vorm van het oude medium persen. Laten we ons niet richten op het gebruik van de krachtigste technologie in 100 jaar om goedkopere Pixar-films, goedkopere explosies en goedkopere advertenties te maken. Het is zo... saai! Het doel moet verschuiven - weg van 'goedkoop' naar het maken van inheemse kunstwerken en meesterwerken in dit nieuwe medium. Doe mee aan de race! We kunnen het medium alleen echt verkennen door werk te maken dat inheems is aan dit medium. Runway begrijpt dit, Midjourney begrijpt dit, een paar anderen. Er zijn maar een paar nieuwe media per eeuw geweest, jullie staan allemaal in het centrum ervan. Game on.
Cristóbal Valenzuela
Cristóbal Valenzuela17 aug, 07:07
The more I meet people who've gone deep into generating AI media, the more I realize we're all reaching the same conclusion: this is a new medium. Not an evolution of something else. Something entirely new, the way photography and film were new. To understand any medium, you need to look beyond its surface to its core. Some technologies merely augment existing mediums. Collapsible paint tubes changed painting but didn't invent a new medium. Others create completely new forms of expression. Optical lenses, light-sensitive chemicals, and mechanical shutters didn't improve painting. They weren't better brushes or richer pigments. They birthed photography. A medium that captures light itself rather than representing it through human interpretation. Every new medium brings its own affordances, primitives, and possibilities. Its own audience. Its own generation of creators. When moving pictures first appeared, people saw them as recorded theater. They pointed cameras at stages and filmed plays. It took years of experimentation to discover what the medium actually enabled. Eisenstein discovered montage. That juxtaposing unrelated shots could create new meaning. Porter discovered continuity. That audiences could follow action across cuts. Someone finally moved the camera and changed everything. Surface similarities deceive us. A painting and a photograph both arrange color and composition across a plane. But mastering paint means understanding pigments, brushes, mixing, color theory. Mastering photography means understanding lenses, shutter speed, aperture, light itself. Yes, composition knowledge transfers. Most knowledge doesn't. When photography emerged, we made a critical error: we let painters judge it. Because on the surface it looked similar. They dissected this new form through the lens of their own medium, anchoring on what they knew. Predictably, they concluded photography would never match oil's texture, never capture color the way mixed pigments could. They were right and also completely missed the point. Photography wasn't trying to be painting. They were thinking by analogy, judging the new by the standards of the old. I see this same mistake happening with AI media. Some filmmakers and photographers declare it will never achieve what their mediums achieve. They're right. That's not what this medium is about. Judging AI purely through the lens of film is like painters judging photography purely through the lens of painting. The surface might look similar. Moving images, composed frames. The core is fundamentally different. AI has its own affordances. Creation is asynchronous. At scale. It benefits from quantity. You navigate through latent space, sampling rather than capturing. You provide references that drive generation. You work in real time, watching possibilities emerge. Some knowledge from painting, film, and games transfers here. Most doesn't. Mediums always influence each other. Photography didn't kill painting. It freed painting from documentation, letting it explore abstraction, impressionism, and the surreal. Each new medium changes what the others can become. AI is the birth of a new medium of perception and expression. We're in the early days, still discovering AI's equivalent of montage, of the moving camera, of all those breakthrough moments that reveal what a medium actually is. The filmmakers judging it by film standards will miss what's actually happening. The painters missed photography. The theater critics missed cinema. The only way we'll uncover what this medium can do is to stop judging it by what came before. Stop looking at the surface. Start experimenting with the core. We're not watching films evolve. We're watching something being born. This is a new medium
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