> no company wants to horde user data, it’s a compliance risk > but regulators want companies to verify users (kyc etc) what’s the solution? enter ZK: a way to prove that you are 18+ (or anything) without revealing all other info (your name, face, address, ssn etc) through the use of zk (zero knowledge proofs) : > companies don’t need to store user data and can avoid getting sued for mishandling that data if they were to get hacked > users don’t need to give every bit of info to corporations > regulators are happy this is all possible, on ethereum.