With the growth of prediction markets, there's a lot of teams taking differing product directions and GTM approaches. I think the new prediction markets that succeed will focus on building great products that serve markets with common characteristics: 1) High leverage – users want to have high leverage or stack odds to increase payouts. Parlays. Perps. Intraday event markets. All of these prediction market products have potential to increase the demand for prediction market events. 2) Highly frequent markets – market events that are more frequent can garner more betting and bring a more retentive user base. DraftKings and sports betting apps leverage DFS (daily fantasy sports) which are low leverage to increase retention and drive user behavior. 3) High market outcome values – elections aren't that frequent but have high signal value. This draws lots of capital. These fat head markets are useful for driving open interest and volume even if they aren't super regular. Kalshi's climate markets are fairly frequent and there's signal in the aggregate value of their daily predictions. The prediction market wars have only begun.